
Tuesday, October 6
All Day
Attendee Arrivals
Starting at 9:00AM
Registration & Pre-Con Sessions
8:00PM – 11:00PM
Welcome Reception
SF MOMA: An evening set among world-class art and modern masterpieces, launching the networking event within the city’s premier contemporary art museum.
8:00PM – 11:00PM
Pre-Con: Global Referral Network Meeting
Seize this exciting opportunity to connect with fellow professionals, fostering valuable connections that will enhance your experience moving forward. The meeting will include a panel discussion, roundtable sessions covering relevant topics, and insights from guest speakers. This session is restricted to referral contacts and relocation directors only.
RESTRICTED AUDIENCE: Referral/Relocation
Wednesday, October 7
7:30AM – 9:00AM
Breakfast
9:00AM – 12:00PM
General Session
12:00PM – 1:30PM
Lunch
1:30PM – 2:30PM
Tier 1 Breakout Sessions
Winning Without Discounting
Turn pricing pressure and client skepticism into opportunities that reinforce your value. This candid conversation explores how leading global real estate advisors communicate their worth, overcome objections, and win business with confidence without compromising their standards.
Inside the World of New Development
From luxury residences to iconic branded projects, learn how top advisors establish themselves in the emerging new development arena and leverage these opportunities to grow their business.
Beyond the Toolkit: Turning Brand Resources into Business Results
From the Luxury Outlook Report to the Illuminate program, the most successful affiliates don't just use brand resources, they operationalize them. Hear from leaders who have developed innovative, repeatable strategies to drive agent engagement, elevate market performance, and create measurable business impact.
Restricted Audience: Leaders Only
Excellence at Every Address
Luxury isn't defined by the figure on the listing agreement. Hear real stories from advisors across diverse markets who prove that exceptional service, elevated positioning, and luxury thinking can succeed at every price point.
Roundtable: Innovate and Elevate
On one side of the room, explore how early adopters are leveraging AI to create efficiencies, build repeatable systems, and gain a competitive advantage in their business.
Across the room, discover how luxury practitioners are delivering hospitality-inspired experiences that create meaningful client relationships before, during, and long after the transaction.
2:30PM – 3:15PM
Afternoon Break
3:15PM – 4:15PM
Tier 2 Breakout Sessions
Watch Me Work: AI Edition
Pull back the curtain as three advisors share how they leverage AI platforms, automation, and digital workflows to save time, improve client service, and grow their businesses. This interactive demonstration session includes live examples, practical applications, and audience Q&A.
The Blue-Chip Brand Playbook
Discover how world-class, cross-industry brands define luxury, establish distinction, and build enduring loyalty. This session unpacks the customer experience strategies that translate directly into modern luxury real estate, giving you a blueprint to elevate your own business.
Building a Market-Leading Brokerage
Sustainable growth doesn't happen by chance. Hear from leaders who have built intentional, repeatable systems for attracting, developing, and retaining top talent while strengthening their market position.
Restricted Audience: Leaders Only
The Deal Maker's Edge
Complex transactions require more than market knowledge—they demand leadership, composure, and tactical negotiation. Discover the communication techniques, psychological frameworks, and decision-making strategies elite advisors rely on to carry high-stakes deals across the finish line.
When Auction Is the Right Strategy
For the right property and seller, Sotheby’s Concierge Auctions can create urgency, transparency, and powerful results. Discover how this approach can complement traditional sales strategies and create unique opportunities for luxury sellers in today's evolving marketplace.
Roundtable: Influence & Impress
At one table, hear how advisors with distinct social media strategies are building their brands, defining their identities, and attracting their ideal clients through authenticity and intentionality.
At another, explore the lessons top advisors have learned while serving high-net-worth clients and discover how those principles can elevate client service in any market.
7:00PM – 11:00PM
Black Tie Reception
San Francisco City Hall: A black-tie celebration of the brand’s 50th anniversary, set within the Beaux-Arts masterpiece that defines the city’s architectural heritage.
Thursday, October 8
7:30AM – 9:00AM
Breakfast
9:00AM – 12:00PM
General Session
12:00PM – 1:30PM
Lunch
1:30PM – 2:30PM
Tier 3 Breakout Sessions
The Content That Converts: An Social Media Playbook for Real Estate
Join for a practical session on creating content that builds trust, attracts buyers and sellers, and supports long-term growth. Discover new exclusive social media content, learn what's working today, and receive personalized insights through an AI-powered audit, live profile reviews, and audience Q&A.
Architecting Transformational Growth
Every top producer has a turning point. Learn how leading advisors created and captured lightning-in-a-bottle opportunities to build sustained growth that changed the trajectory of their businesses.
Decoding the 1% Consumer
Sophisticated clients require an equally sophisticated approach. Learn how top advisors leverage data, ultimate discretion, and exceptional service to win and retain the world's most discerning consumers. Leave with actionable frameworks to elevate every client relationship.
Maximizing the Network Effect
With billions in annual referral volume across the network, the opportunity for growth remains enormous. Hear from top referral and relocation leaders who have developed intentional, repeatable strategies to keep referrals top of mind and drive meaningful business results.
Restricted Audience: Leaders Only
Roundtable: Legacy & Loyalty
In one conversation, explore how advisors are building businesses designed to thrive for decades through thoughtful succession planning, strategic partnerships, and long-term visioning.
In the other, uncover how exceptional client experiences create the trust, loyalty, and relationships that sustain enduring businesses.
2:30PM – 3:15PM
Afternoon Break
3:15PM – 4:15PM
Tier 4 Breakout Sessions
Unmistakably You: The New Playbook for AI & Video
Anyone can generate content. The challenge is creating video that still feels unmistakably you. Learn how to use AI strategically, then watch a live analysis of an advisor's content to see the principles in action.
The Business of Being Social
There's no single formula for success on social media, but the best agents all create content with intention. In this candid panel discussion, four top advisors share how they develop ideas, batch and repurpose content, build engagement, and create an online presence that consistently strengthens their business. Walk away with repeatable strategies you can make your own.
Roundtable: Connect & Close
Make your final breakout session count.
Join a conversation focused on maximizing the connections you've made throughout GNE and turning them into ongoing meaningful relationships.
Across the room, gain practical negotiation strategies, language, and insights from advisors who consistently navigate complex conversations and achieve exceptional outcomes.
4:15PM
Event Concludes
Thank you to our sponsors
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