
Tuesday, October 6
All Day
Attendee Arrivals
Starting at 9:00AM
Registration & Pre-Con Sessions
1:00PM – 2:00PM
Pre-Con: Agent Value Proposition
The key to captivating your audience is articulating your value proposition. Come learn the four key factors to effectively communicate how your clients benefit by working with you.
Registration Required: Visit the SIR GNE app to register.
2:00PM – 3:00PM
Pre-Con: Sotheby's International Realty Brand Difference
Join us to master the art of demonstrating what makes Sotheby's International Realty truly exceptional. This session will help you confidently and compellingly communicate the unique features of our brand and build stronger client relationships.
Registration Required: Visit the SIR GNE app to register.
3:00PM – 4:00PM
Pre-Con: Operational Leaders Gathering
Meet with fellow Brokerage Operations Leaders to network and exchange ideas for operational excellence.
Restricted Audience: Leaders Only Registration Required: Visit the SIR GNE app to register.
4:00PM – 5:00PM
Pre-Con: Speed Networking
Meet as many agents as you can in a structured and facilitated setting to maximize your GNE experience.
Registration Required: Visit the SIR GNE app to register.
8:00PM – 11:00PM
Welcome Reception
SF MOMA: An evening set among world-class art and modern masterpieces, launching the networking event within the city’s premier contemporary art museum.
Wednesday, October 7
7:30AM – 9:00AM
Breakfast
9:00AM – 12:00PM
General Session
12:00PM – 1:30PM
Lunch
1:30PM – 2:30PM
Tier 1 Breakout Sessions
The Business of Repeatable Success
The best global real estate advisors don't chase every new trend—they lean into proven processes. Hear from Larry Kendall, Author of Ninja Selling, about the systems, habits, and sphere-driven strategies that create consistency, even when inventory is tight and market conditions are changing.
Winning Without Discounting
Turn pricing pressure and client skepticism into opportunities that reinforce your value. This candid conversation explores how leading global real estate advisors communicate their worth, overcome objections, and win business with confidence without compromising their standards.
Inside the World of New Development
From luxury residences to iconic branded projects, learn how top advisors establish themselves in the emerging new development arena and leverage these opportunities to grow their business.
Beyond the Toolkit: Turning Brand Resources into Business Results
From the Luxury Outlook Report to the Illuminate program, the most successful affiliates don't just use brand resources, they operationalize them. Hear from leaders who have developed innovative, repeatable strategies to drive agent engagement, elevate market performance, and create measurable business impact.
Restricted Audience: Leaders Only
Roundtable: Innovate and Elevate
On one side of the room, explore how early adopters are leveraging AI to create efficiencies, build repeatable systems, and gain a competitive advantage in their business.
Across the room, discover how luxury practitioners are delivering hospitality-inspired experiences that create meaningful client relationships before, during, and long after the transaction.
2:30PM – 3:15PM
Afternoon Break
3:15PM – 4:15PM
Tier 2 Breakout Sessions
Watch Me Work: AI Edition
Pull back the curtain as three advisors share how they leverage AI platforms, automation, and digital workflows to save time, improve client service, and grow their businesses. This interactive demonstration session includes live examples, practical applications, and audience Q&A.
The New Rules of Luxury
Luxury is evolving, and so are the consumers driving it. Hear how leading brands across industries are responding to changing expectations, behaviors, and definitions of value. Explore what today’s luxury consumer is looking for, how brands are earning their attention and loyalty, and what these new rules mean for the future of luxury real estate.
The Deal Maker's Edge
Complex transactions require more than market knowledge—they demand leadership, composure, and tactical negotiation. Discover the communication techniques, psychological frameworks, and decision-making strategies elite advisors rely on to carry high-stakes deals across the finish line.
When Auction Is the Right Strategy
For the right property and seller, Sotheby’s Concierge Auctions can create urgency, transparency, and powerful results. Discover how this approach can complement traditional sales strategies and create unique opportunities for luxury sellers in today's evolving marketplace.
Roundtable: Influence & Impress
At one table, hear how advisors with distinct social media strategies are building their brands, defining their identities, and attracting their ideal clients through authenticity and intentionality.
At another, explore the lessons top advisors have learned while serving high-net-worth clients and discover how those principles can elevate client service in any market.
7:00PM – 11:00PM
Black Tie Reception
San Francisco City Hall: A black-tie celebration of the brand’s 50th anniversary, set within the Beaux-Arts masterpiece that defines the city’s architectural heritage.
Thursday, October 8
7:30AM – 9:00AM
Breakfast
9:00AM – 12:00PM
General Session
12:00PM – 1:30PM
Lunch
1:30PM – 2:30PM
Tier 3 Breakout Sessions
The Content That Converts: A Social Media Playbook for Real Estate
Join Haley Ingram of Coffee & Contracts for a practical session on creating social media content that builds trust, attracts buyers and sellers, and supports long-term growth. Turn your Instagram presence into a strategic extension of your real estate business with new exclusive social media content. You'll learn what's working today, then receive personalized insights through an AI-powered Instagram audit, live profile reviews, and audience Q&A.
Maximizing the Network Effect
With billions in annual referral volume across the network, the opportunity for growth remains enormous. Hear from top referral and relocation leaders who have developed intentional, repeatable strategies to keep referrals top of mind and drive meaningful business results.
Restricted Audience: Leaders Only
Roundtable: Legacy & Loyalty
In one conversation, explore how advisors are building businesses designed to thrive for decades through thoughtful succession planning, strategic partnerships, and long-term visioning.
In the other, uncover how exceptional client experiences create the trust, loyalty, and relationships that sustain enduring businesses.
2:30PM – 3:15PM
Afternoon Break
3:15PM – 4:15PM
Tier 4 Breakout Sessions
The Business of Being Social
There's no single formula for success on social media, but the best agents all create content with intention. In this candid panel discussion, four top advisors share how they develop ideas, batch and repurpose content, build engagement, and create an online presence that consistently strengthens their business. Walk away with repeatable strategies you can make your own.
Roundtable: Connect & Close
Make your final breakout session count.
Join a conversation focused on maximizing the connections you've made throughout GNE and turning them into ongoing meaningful relationships.
Across the room, gain practical negotiation strategies, language, and insights from advisors who consistently navigate complex conversations and achieve exceptional outcomes.
4:15PM
Event Concludes
© 2026 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

